| If you are a fan of the game of golf you'd have | | | | and Country Club as well as Lake Nona Golf and |
| realized that the every Pro-Am tournament or | | | | Country Club. |
| Challenge attracts hordes of crowds and many | | | | On the other side of the globe, in China, the 3rd |
| sponsors. Each tournament has multiple golf | | | | Annual JA China Golf Classic tournament, which |
| sponsors who utilize this opportunity to market | | | | took place at Pine Valley Golf Resort and Country |
| their products/services and create brand | | | | Club witness sponsorship from 15 leading Chinese |
| awareness about it. There are many big players in | | | | companies and organizations such as E&Y |
| this arena making it an interesting and exciting | | | | China, Microsoft China, GE China and The St. Regis |
| marketing study. | | | | Beijing. Some of the top Chinese media |
| Some of the top golf sponsors include financial | | | | companies that participated include BusinessWeek |
| institutions, large cap companies, and well as some | | | | China, Chinese and The JA China Classic is a |
| of the old regular sponsors such as watch | | | | philanthropic event and all the proceeds from this |
| companies, white goods companies etc. Let's take | | | | event are used to encourage more and more |
| a look at who is fighting whom for sponsorship | | | | Chinese business leaders to support the cause of |
| results form a well-thought of, expensive and | | | | education in order to prepare future business |
| perhaps, effective marketing initiative. | | | | leaders in China. The theme of the JA Golf Classic |
| The first name that comes to mind as a top golf | | | | is "Developing Future Entrepreneurs with Social |
| sponsor is HSBC Bank. HSBC has several | | | | Responsibility". |
| sponsorships and it's portfolio of professional golf | | | | Also, HP is set to sponsor the CompTIA Charity |
| tournaments include:o HSBC World Match Play - | | | | Golf Classic Tournament. The CompTIA |
| UKo HSBC Women's World Match Play - USAo | | | | Educational Foundation has announced that |
| Champions - China | | | | Hewlett-Packard Company has become the lead |
| If you follow the pattern of HSBC's sponsorship, | | | | sponsor for the Second Annual Creating Futures |
| you'll find that the financial institution has a top to | | | | Charity Golf Classic. "Creating Futures" event will |
| bottom approach to golf sponsorships and is | | | | be a benefit program which is being organized for |
| clearly evident because it supports golf | | | | nurturing IT industry career opportunities. The |
| tournaments at the bottom levels in both US and | | | | Creating Futures Charity Golf Classic is going to |
| China. | | | | be played on August 4 at one of the best public |
| Another major and top golf sponsor is The | | | | golf courses in the Greater Orlando region, the |
| Citigroup Private Bank. Recently it signed a 3-year | | | | Falcon's Fire Golf Club. The CompTIA Education |
| contract to become the new presenting sponsor | | | | Foundation provides career opportunities to those |
| for The Tavistock Cup. Tavistock Group is a | | | | groups whose interests have not been |
| private investment company that owns two of | | | | represented in the IT Industry such as veterans |
| the finest golf clubs in the word, namely Isleworth | | | | switching over from the military; disabled |
| and Lake Nona and this competition is organized | | | | individuals; youth at-risk; and dislocated workers. |
| between the pro golf members of Iselworth Golf | | | | |