| Young golf professionals the world over are on | | | | required by an upcoming, talented golfer to get |
| the prowl for sponsorships in an attempt to | | | | sponsorship and make a leap into his professional |
| graduate from the local golf tours to the main | | | | golfing career.o Every sponsor wants to sponsor |
| tours. However, finding sponsorship is not easy | | | | only such a golfer who (they believe) has the |
| and more often than not these amateur golf pros | | | | potential to become a Tiger Woods or Greg |
| end up just playing their local tours due to lack of | | | | Norman. Only when players become stars does |
| funding. | | | | the sponsor reap profits from his/her investment |
| There are golf sponsorship companies that act as | | | | in that player. If you believe that you have what |
| a bridge between the main sponsors and the | | | | it takes to become a Woods or Norman, you |
| amateur golfers. These companies work as the | | | | need to be prepared to prove this. You can prove |
| negotiator and on commission basis (there are | | | | your talent by playing your best golf when the |
| other fees etc) to ensure that the young and | | | | sponsor come visiting, to observe your game.o |
| upcoming golfer can get sponsorship. On the other | | | | Impressing them by your game is the easy part. |
| hand, golf sponsorship can also mean getting | | | | Impressing the sponsor with your attitude is |
| financial assistance from a company to organize a | | | | another thing altogether. The sponsor would like |
| Pro-am tournament and bear the expenses. Golf | | | | to see that you are serious and focused about |
| sponsorship is increasing being looked upon an | | | | your sport and would give it your best. After all, |
| effective method to create brand awareness and | | | | they'd like to be completely certain so that their |
| well as make new customers. | | | | investment is a profitable one.o It's best for you |
| Sponsorship in golf is basically two-fold: one is | | | | to seek the services of a company that get you |
| sponsorship of the sport and the other is | | | | sponsors. There are many golf sponsorship |
| sponsoring the amateur golfers and their | | | | companies who work as a bridge between the |
| equipments. Both these types of sponsorships | | | | player and the sponsors. Such companies, as |
| cater to a global audience. Sponsoring a golfer | | | | mentioned earlier, work on a commission basis.o If |
| involves bearing the expenses for the equipment | | | | you get lucky to find sponsors, you'll have to sign |
| he/she uses, the various sporting goods used, and | | | | a 3-year or 5-year contract with them. You must |
| contract fees, besides offering the golfer | | | | read the clauses of the contract carefully. If need |
| incentives based on his/her performance. This | | | | be, get an attorney to go through it with a |
| reward program motivates the golfer to perform | | | | magnifying glass. Typically the contract should |
| better as well as offers the company a unique | | | | state that about 5% (more or less) of your |
| long-term profitable investment. Of course, since | | | | course earning for the next 3/5 years will be |
| golf is becoming a global sport and drawing | | | | shared with the sponsors, who in return will take |
| crowds everywhere now, there is a lot that | | | | care of your travelling, equipment, and other |
| sponsors can derive of this investment. | | | | expenses. |
| Right now we'll just look at the steps that are | | | | |