| Talent is a necessity but to be a winner needs | | | | frame and black ear socks. |
| more than raw skill - it requires the ability to seek | | | | "The Ladies' European Tour has got a lot of |
| perfection in all aspects of their sporting life; it | | | | young players on it now and we all want to turn |
| means never accepting second best. | | | | up in the best outfits - we all talk about it after a |
| And remember: modern day athletes cannot | | | | round. |
| afford to rest on their laurels. | | | | "I'm obsessed by fashion and how I look on the |
| Pioneering manufacturers understand this too - | | | | golf course. Literally everything has to match. |
| none more so than Oakley. | | | | "That's why I like Oakley because I can change |
| Three decades of innovation has seen them | | | | the ear socks, change the lenses and change the |
| break milestones in technology, permitting their | | | | frames to fit my outfit, and it works for me |
| world-class sporting professionals to excel in their | | | | because I feel good when everything matches." |
| chosen field. | | | | Together with Ian Poulter, Breanne represents |
| Oakley athletes are obviously well-known for | | | | golf in Oakley's stable of sporting stars that |
| looking good, but they don't want to just look | | | | includes the likes of Olympic triathlete Tim Don, |
| good for the sake of it. | | | | cricketer Kevin Pietersen and the world's fastest |
| They demand eyewear that improves | | | | sprint-finishing cyclist Mark Cavendish. |
| performance and Oakley provides it. | | | | You can see more of all of them by watching |
| That includes golfers for whom Oakley has | | | | Oakley's Armchair Sessions - a series of online |
| created a range of both golf specific lenses and, | | | | video interviews in which the stars discuss their |
| uniquely, exclusive designs for women golfers. | | | | sport whilst slumped on a Chesterfield armchair in |
| Ladies' European Tour player Breanne Loucks | | | | an unusual setting. |
| wears Oakley and appreciates how her sunnies | | | | Ian Poulter and Loucks conducted their interviews |
| allow her to cope with the varying conditions she | | | | whilst sat amongst the wooded fairways and |
| encounters around the world. | | | | greens of Woburn Golf Club. |
| On the course she wears Oakley Commit, a | | | | With Poulter's tartan trousers, Loucks' blond hair |
| performance design exclusive for women which | | | | and the trademark armchair, it is a bit like what |
| has an interchangeable lens design, allowing her to | | | | might happen if you mixed Pink with Ronnie |
| adapt to changing light. | | | | Corbett - although the glasses are a bit more cool |
| The result? Optimized eye performance in virtually | | | | that the ones little Ronnie waggled when he told |
| any environment. | | | | his elaborate tales. |
| "I wear the polarized Iridium lenses on normal | | | | They are well worth a watch: off-beat films in |
| British-type days," Breanne explains. | | | | which the players discuss their life, their drive, |
| "But when I was recently in Tenerife and Madrid | | | | their fashion and their sport. |
| the light was much brighter so I used the | | | | It's also worth watching for Loucks' quirky |
| golf-specific G30 Black Iridium. It totally reduces | | | | visualization ideas for executing tough shots. |
| glare and increases contrast which is obviously | | | | Asked to describe the hardest shot she could |
| excellent for golf." | | | | face she opts for a lob shot off a bare lie from |
| A key aspect of the Oakley range is that the | | | | the wrong side of the green. |
| eyewear can be customized. | | | | What is she attempting to do? |
| This has obvious benefits for a fashionista like | | | | "Land it like a butterfly with slippers on," is her |
| Breanne, but it is not just about form - it's about | | | | enigmatic answer. |
| function too. | | | | It was actually her coach's image, appealing to her |
| There are two lens shapes: the subtly squared | | | | need for visual prompts. |
| SQ or the aviator inspired AV. | | | | Has it worked? |
| These can be worn to suit an outfit, but not | | | | "Yeah! First round in Wales this year I was |
| always - Breanne uses the AV lens, which lies | | | | through the back of the ninth green and the ball |
| further down the cheek, to create a totally | | | | was stuck in rubbish. The pin was back left and |
| protected vision. | | | | the green was running away from me. |
| Colour customization can also aid performance | | | | "I was thinking, 'This is a good time to land it like a |
| because if you care about how you look, the | | | | butterfly with slippers on.' |
| equation is simple: the better you look, the better | | | | "My dad said afterwards that he thought keeping |
| you play. | | | | it on the green would be a good shot but I stiffed |
| "I've got a few designs going on at the moment," | | | | it to about a foot! He couldn't believe it." |
| says Breanne. "One is white frames, black | | | | The butterfly had his slippers on, took out his pipe |
| polarised lens and black ear socks. I quite like the | | | | and sat back with a glass of claret and the |
| black and white thing. It's quite chic, ha, ha." | | | | crossword ... |
| "I've also got my black iridium lens with pink | | | | |