| The craze to become the dominant owner of | | | | content race with On-line hotels and Holiday |
| content in the highly lucrative Kenya property | | | | Letting section being launched in a New LOOK |
| sector took another positive step in the right | | | | Propertyleo redesign. The site, now 1 year is |
| direction. Leading Real Estate Agent, HassConsult | | | | ready to progress to the next level with Search |
| in conjunction with IT specialist Jenga Web Ltd | | | | Engine Optimization (SEO) and delivering the best |
| have developed a measure for Kenyan Property | | | | results for emarketing customers remaining the |
| Prices. In a carefully planned approach, they have | | | | focus. Propertyleo welcomes many new real |
| signified intent by analyzing Developed property | | | | estate website competitors to the property |
| first, covering the much talked about Kenyan | | | | scene. Choice, reliable information, ability to |
| Apartment boom of 2007 and 2008 respectively. | | | | contact Agents directly and impartially written |
| The research project is in its final stages and the | | | | Articles remain paramount to the sites property |
| next quarters release on 8th April 2010 should | | | | portal ambitions. With SEO, propertyleo has |
| include for the first time for let trends and the | | | | broken into Google page 1 ranking on many key |
| much awaited Homes with Land, which is | | | | words but significant challenges still remain. This is |
| expected to show continued growth. Propertyleo, | | | | mainly due to the professionalism of our |
| the countries leading Real Estate website with | | | | competitors who actively also aggressively SEO |
| over 1400 property posts and 30 Agents listed is | | | | their sites. |
| in full support of the indexes and welcomes the | | | | Cost of content remains high as partnerships and |
| debates it has sparked amongst business | | | | alliances develop. Early lessons of the 1990s |
| commentators. | | | | internet revolution highlighted the need for |
| Propertyleo agrees with the Hass Index findings | | | | working with like minded professional companies |
| that the market has cooled and stabilized, | | | | with the aim of offering seamless holistic products |
| although as Nairobi housing stock increases | | | | and services. E payment systems with Banks and |
| demand for Prime Land sites with potential | | | | commercial websites are becoming ever more |
| development opportunity will remain high. Another | | | | prominent as Kenyans embrace the new online |
| insight that people want answering is has over | | | | world with confidence, knowledge and security. |
| supply of Townhouses and Apartments made | | | | Most people agree that 1 in 5 Kenyans are |
| renting any cheaper? One key known outcome of | | | | regularly using the internet with this figure due to |
| the so called Apartment boom is that it literally | | | | double over the next few years. Website owners |
| drove quality standards through the roof. The | | | | have a key role to play in this transformation, |
| wide choice of fitted kitchen and bathroom | | | | making the virtual playground available to Kenyans |
| designs being offered and off-plan price saving | | | | reputable, easy to access and keeping it fun and |
| packages means that buyers have real negotiation | | | | informative. Home grown websites that |
| power when talking to developers. A holding | | | | accurately reflect Kenya today deserve traffic, |
| deposit of 30 percent is usual to secure your | | | | marketing revenue and continued success. As |
| dream home or investment. While many Kenyans | | | | website owners we have to remember that we |
| still wait till the last stone is cast, the more | | | | are only as good as the last visitors click and ease |
| adventurous amongst us opt for inputting to the | | | | of navigation, modern graphic design, useful |
| design and finishing of their property acquisitions. | | | | applications and SITE CONTENT is everything. |
| Propertyleo has also had to keep in the internet | | | | |