| In my profession of reviewing Georgia Golf | | | | serious consideration at EVERY golf course. Will |
| Courses, mainly in the Atlanta area golf market, I | | | | this take some extra effort? Of course, but the |
| have the unique ability to add a special twist to | | | | long-term benefits far outweigh the original |
| my golf course reviews. My readers get the | | | | investment. |
| added benefit of golf course reviews for women, | | | | The average woman golfer carries a USGA index |
| by a woman. | | | | of about 28. The forward/ladies tees should be |
| One of my pet peeves is a golf course that isn't | | | | set up with that market in mind. Currently, I carry |
| truly set up for the woman golfer. | | | | a USGA index that puts me in the top 7% of US |
| For example, have you ever played a golf course | | | | amateur women golfers. I know that if a course |
| where the forward tees (aka, the "ladies tees") | | | | has a negative effect on me, it will certainly cause |
| seem to have been added as after-thought? A | | | | a negative effect on the target market of |
| cut down patch of fairway, or the tee box | | | | women golfers. |
| markers just "tossed" somewhere in front of the | | | | I have seen definite improvement in golf course |
| men's forward tees, are just two examples of a | | | | set-up in relation to the woman golfer in the past |
| golf course that doesn't take into consideration | | | | few years, but there are still courses that need a |
| the power of the woman golfing market. | | | | "touch up". Being that the golf industry is a |
| Women golfers now represent over 25% of the | | | | male-dominated field, I believe it would benefit |
| golfing market as a whole. Also, an important | | | | each course to enlist some women golfers of |
| statistic to take into account is that the fastest | | | | varying playing abilities to review their course. |
| growing segment of women golfers is the 18-29 | | | | More importantly, listen to their feedback. |
| year old bracket. Let alone the fact that one-third | | | | I feel certain that golf courses that are reviewed |
| of all "new golfers" are women. | | | | by women for women will see a definite impact |
| Add to these statistics the simple fact that golf is | | | | on their business interaction with that target |
| a "game for a lifetime" and golfers over 50 play | | | | market. It's not so much about a course being |
| more rounds than their younger counter-parts, it | | | | "woman friendly", it's about a course making a |
| is very difficult for me to see, from a pure | | | | wise business decision to be "golfer friendly" and |
| business angle, how this market isn't given very | | | | cater to all playing ability levels. |