| If you own a driving range, you know that it is no | | | | purchase. This will assist in building loyalty since |
| secret that retaining customers is more | | | | they have the incentive for the free product. If |
| cost-effective than going out and finding new | | | | you work through a token based system, volume |
| customers. In these tougher economic times, | | | | discounts also work well. Proven approaches are |
| most driving range operators are reluctant to ask | | | | selling an unlimited number of tokens for an annual |
| more out of their current customers. With this | | | | fee, or the more common "buy-more-pay-less" |
| being said, did you know that your current | | | | sale, where you offer 50 tokens for the price of |
| customers are willing to pay more for your | | | | 30. If you have children you have been offered |
| products and services through up-sell offers and | | | | this deal somewhere. |
| refer your driving range to their friends and | | | | Bounce-back coupons - A special offering a |
| co-workers? | | | | buy-two-get-one deal for a bucket of balls will |
| Creating more revenues through a good golf | | | | encourage new and occasional customers to |
| marketing plan takes a little brain power as well as | | | | come back and use the facility. Allow your staff |
| some common sense. You can do this through | | | | to give away tokens or coupons as a thank you |
| implementing a marketing plan that includes | | | | for using your driving range. This will encourage |
| purchasing the correct technology such as a | | | | your customers to return and spend more time |
| launch monitor that will not break the bank, a | | | | and more importantly money. |
| competitive pricing plan as well as a referral | | | | Referral programs - When most people hear the |
| program. | | | | words referral program they immediately think |
| Launch Monitor - Purchasing a launch monitor will | | | | complicated and expensive. It simply does not |
| allow you to expand how creative you can | | | | need to be that way. There are many different |
| become with your marketing plan. Not only will | | | | ways you can easily structure this. For every |
| you be able to use the launch monitor to add | | | | current member that refers a new "rack rate" |
| credibility to your staff while they are | | | | member, you can place them in a drawing |
| administering a golf club fitting, you can also rent it | | | | monthly, quarterly or even yearly. The prize for |
| out for corporate outings or events. The | | | | the drawing can include donations from vendors |
| corporate outings and events can introduce your | | | | to a golf lesson or lesson package to a golf club |
| driving range, services and staff to a new group | | | | fitting from your staff. Not only will you create |
| of potential customers. | | | | excitement about the program but anytime your |
| Bulk discounts - All of us have seen this being | | | | staff can spend with a member or customer it is |
| used in a variety of different businesses. A simple | | | | a marketing opportunity. Your staff can ask |
| example is probably in your wallet right now. Mine | | | | questions of your patrons about hot topics to |
| is the card from getting my haircut at Sports | | | | gather good and bad information that will help you |
| Clips. The card gives me a free haircut after I | | | | improve your facility, inform your customers |
| have had six. You can create a similar program at | | | | about new services, such as a golf launch monitor |
| your driving range that provides customers with a | | | | and inform your customers of new specials or |
| free bucket for every five or ten that they | | | | programs available to them. |