Brazil - A Golf Paradise in the Making

We all know that the city of Rio de Janeiro, Brazilnew golf courses are under development across
will host the 2016 Olympics which is a greatthe entire country, one of them is financed by
upcoming event for football players that like thisDonald Trump himself, and designed by the
sport. Ronaldo and Pele are idols to manyfamous Jack Nickalus.
Brazilians but who knows, Tiger Woods mightThe media eyes have turned their attention to
become one of their heroes too. Although notthis brand new hobby that Brazilians have, and the
many people know this, golf is in fact one of theGolf Digest is now published in Brazil's language
fastest growing sports in a country where peoplewhich is of course, Portuguese. Even more than
talk mainly about football/soccer. The tendency inthat, some of the newspapers in the country
golf is that people of all ages now start practicinghave added golf columns. Also, for the very first
this, in comparison to a few decades ago whentime in Brazil, a local cable channel is broadcasting
golf was considered to be played only by the elitethe world-wide known PGA Tour. Some of the
of the country.officials estimate that the golf business is worth
The president of the Brazilian Golf Confederation,about $150 million dollars.
Alvaro Almeida, recently stated that this sport inHomero Setti, a golf store owner in a Sao Paolo
Brazil is developing at a very fast rate and theshopping mall stated that Brazilians are beginning
situation is just amazing. He also said that thisto show their interest in this sport, more want to
situation is a direct consequence to the manyknow about it and how it is played. Even famous
efforts the confederation made in order to bringpeople like Kaka, Ronaldo, Rubens Barrichello
golf not only to those who have a lot of money(Formula One driver) and the three times French
but to all people belonging to various social classesOpen winner, Gustavo Kuerten. Almeida stated
that are looking for an affordable way to relaxthat this ever increasing popularity of golf is also
(except football/soccer of course).influenced by the fact that many important
This growth of popularity golf has been benefitingpeople, like the ones listed above, started
from started 5 years ago, but in comparison topracticing this hobby and when people see that
Europe or United States of America, there is still atheir idols are practicing golf; they easily start to
lot of catching up to do. Back in 2000, only 6,000get interested in golf.
people played golf on a regular basis and in 2010,All things considered, Brazil has a lot to offer to
this number has grown tremendously to 25,000.golf enthusiasts with lots of golf courses, shops
Brazil has now 30% more golf courses, 40%and the entire base needed for this relaxing sport
more driving ranges and three times the numberthat keeps getting popular and popular in this
of golf stores in comparison to the situation foundcountry where soccer is still considered number
five years ago. Even more, about 40 projects forone.